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design process

paradiise

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design process

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design process

Elevate your story.

Case Study: Fireclay Tile x Asana

The Brief

Showcase how Asana helps Fireclay Tile make the world’s best tile.

Our role

We collaborated on creative direction with Asana’s design team. paradiise lead production in both shooting locations: Fireclay’s SF Showroom and their Manufacturing HQ in Aromas, CA.

Deliverables

Hero film: 3-4 mins
Social spot: 1 min
Ad: 30 second

Components of the film

Interviews

Get to know key members of Fireclay’s staff and how their work matters.

Key questions driving the narrative:

• What is Fireclay’s mission?

• How do you ensure your day to day work exemplifies Fireclay's mission?

• How does your product benefit consumers?

• What triggered your search for a tool to manage the company's work?

Candid moments

We’ll capture teams in action as they design, produce and deliver tiles to their customers.

Key moments to capture

• Showroom and design area
• Marketing huddle
• Design strategy

Process

From the warehouse to the showroom, show how Fireclay Tile’s global team works together to make the world’s best tile.

Key moments to capture

• Team discussing production/marketing approach
• Workshopping tile design
• Manufacturing team preparing orders

Final deliverables

Hero film: 3.5 mins

Social spot: 60 seconds

Other notable work

Project: Introducing Asana AI at Work Innovation Summit Event

An aspirational film that opened to 2500 attendees at Asana’s Work Innovation Summit in New York City. The film tee’d up the event’s theme around bold innovations that have brightened up our lives.

Thank you!

Project: Casetify DTLA cases

The coolness and toughness of Casetify’s line of DTLA cases.

weare@paradiise.com

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